KNOWLEDGE CENTRE

Below are a series of links that will assist in building knowledge on new technologies, innovative solutions and practical applications for customer communications.

Fergies Articles
Book Printing and Finishing Techniques
Mailing Terminology
Achieving Greater Response Rates with Personalisation

Third Party Articles
World Advertising Research Centre
(news from around the world on daily developments in the advertising and marketing space)

Australian Direct Marketing Association
(all you need to know on local events, privacy laws, training courses and Direct Mail)

Print on Demand institute
(USA based Digital printing advisory body detailing case studies in the use of variable data printing)

Major Mail Users Association
(whats’ what and who’s who in the Australian mail industry)

B&T News
(your daily insight into the world of marketing, advertising, PR and media)

Print21
( Australia’s online journal for the printing industries, latest news and events, employment, trade services, etc)

Adnews
(news from what’s happening daily in the Australian Advertising industry)

Proprint
(providing the latest print industry news, reviews, jobs and used presses and machinery on a daily basis)

MMC
(the UK Postal service advisory service to using direct mail, great case studies, tips and information)

Open up to Mail
(Australia Post’s advisory service to using direct mail, great case studies, tips and information)

Cubiceyes
(Real life example of the use of QR barcodes in a Real Estate magazine in Holland)