ELECTRONIC

With the world moving rapidly into the digital age, is your business ready to take off?

We understand that with the constant fragmentation of media and the growth of digital technologies, marketing professionals are identifying new ways to connect with their clients. Digital delivery communications are measurable, allowing you to view open rates, click throughs and which messages attracted the most interest. This feedback will enable you to tailor your subsequent campaigns based upon the results reported on by previous campaigns. By improving response rates the effectiveness of your marketing dollar will soar.

Electronic Direct Mail: As part of our sophisticated e-marketing offerings, we can help you to tailor effective electronic messages that will resonate with your audience. We can assist in advising how to build creative, yet concise communications, manage subscriptions and un-subscribes and provide in-depth reporting that gives you an accurate picture of your return on investment.

Quick Response Codes: QR codes are running rampant in Japan and are now making a big impact in other parts of the globe, including Australia. Imagine if your catalogue in mail boxes was able to offer a response mechanism that would allow you to identify new customers and that you could start a dialogue with them with no extra cost. Now that’s a better return on your advertising dollar. So talk to the people at the leading edge, Fergies.

E-books: We offer our clients the additional option of producing e-book versions of their printed materials. Much more than a readable pdf, our e-books can have hyperlinks embedded into the document allowing the document to become a dynamic sales tool. Unlike many competitors, Fergies e-books are also viewable on Apple mobile platforms like the iPad. E-books are a great way to supplement your printed product.

PURL (Personalised URL’s): Through better usage of your data you can now customise individual web pages to meet the needs of your individual customers. What sort of advantage would that give you over your competitor’s. By offering the right products to the right customers, cross sell and up sell opportunities are increased.

SMS: We have the infrastructure that allows you to utilise your mobile phone numbers (both active and dormant) in your database as a way to deliver relevant and engaging messages and special offers to your audience, while they’re on the go, prompting calls to action to generate more customer interaction.

If you're looking to spread your message in new and creative ways but are undecided on how to go about it, the Fergies team can offer you all the support and advice necessary to ensure you achieve your communication goals. We are happy to answer any query via the online enquiry button below.